Font Creation – Lexi

Recently I spent upwards of 20 hours working on my first font. Upon completion I realized I hated it and scraped the font and began working on the font below. I went for a much simpler font and was much happier with the results. I’d love to hear what you think and any advice you have to improve it. In the coming weeks I hope to do a post on the creation process and some of the things I found challenging and helpful as a beginner.  The .ttf file is available for download below the image. The only thing I ask is if you use it you let me know, I’d love to see it in use!

 Lexi by Sean Reibeling

Click here for download!

What’s been happening & what’s happening in the future

we were on a break

What has been happening?

Alright, alright, I was on a break. It wasn’t really intentional. Life and school got busy and writing here became more work than pleasure. Between school and work, the remaining hours were spent unwinding. The fact Friends is now on Netflix doesn’t help matters either. I haven’t been entirely dead on my site though. I’ve been self-teaching and doing design work. I’ve been primarily using Illustrator and GIMP. Some of the work I’ve been doing can be seen under the portfolio tab above, I’m always looking for constructive criticism to help myself improve. I have really enjoyed working on design lately, hence why it has taken over my free time.

The future?

There are a couple of projects I have lined up for the coming months.


I’m going to continue working and self-teaching myself design. My projects will be posted into my portfolio on this site. On top of this I am going to start writing about design. I am not an expert, therefore I don’t intend to write like an expert. Instead I will be writing on topics that I found incredibly useful as a beginner.


I started this site to share my knowledge and opinions on topics in the business world, primarily marketing. I intend to get back to that in the future.

PR Manager for a Superhero

This random writing project I started in the summer got put on the back burner when school started again. I actually really enjoyed working on these short stories. It allowed me to write about business topics while being able to add humor and a story line. This series also received a great deal more traffic to my blog due to the nature of the writing. Therefore continuing this project makes sense on all fronts. Drives traffic and I enjoy working on it, a pretty great combination.

Business Book Reviews

In recent months I have seen a tradition in my reading habits from strictly pleasure reading to reading business related books. It may be because I’m getting old, but I attribute it more to be passionate about the industry I’m in, and in my opinion that certainly is not a bad thing. I will be using these books as inspiration for blog posts and I will also be writing reviews on the texts, as well. I will discuss the value of the knowledge presented and summarize the key points of the text. I will do my best to be objective, but the posts will be based on my opinions. If you disagree with my reviews on a book, let me know! I may have missed something you caught, or misunderstood a section I found detrimental to the book.

This is what I have planned for the future months, like most things it is subject to change, but most importantly I’ll be actually writing again and I hope you enjoy it!

Thanks for reading,

Sean Reibeling

Welcome! / Redirect!

Hi, if you’re coming over from Firepole welcome! If you’ve come to my blog today coincidentally, welcome as well! If you’re one of the later go check out the guest post I did over at Firepole regarding the best way to manage a social media campaign. Guiding your way through the twist and turns to success rather than launching a campaign and hoping for the best.

Those of you coming from Firepole, thanks for stopping by. I had hoped to have a number of post made recently that would hook you on my blog. Unfortunately this time of year has been crazy busy between school, work, and rugby. That being said I have written articles but didn’t like how they turned out. Therefore they ended up in the digital trash bin. I encourage you to look around the site and if you like it, keep checking back. Once the rest of my life calms down I’ll get back to writing on a more regular basis.


Once again thanks for stopping by!


Time Management – Being Busy Makes Us Better!


It has been a while since I have written anything. This is mainly because this time of year is nuts. Moving back out east for school, rugby training camp, working, trying to find another job, trying to find time to find good articles to share, and finding time to write my own stuff. As much as I complain about being busy I am much more productive now than I am once things start to settle down. Being busy makes me better. A lot of our rookies for rugby find the training schedule daunting. Trying to fit rugby in with school work and other activities around campus. Any vet can tell you though that grades are better during the rugby season because you are forced to manage your time better.  When you have a lot on the go you have to manage your time wisely.  If you have class 8-12, then practice from 4-6, and you work at seven, then you need to get work done in that 12-4 window. That’s the only time you have so you need to use it wisely and you do, because if you don’t it forces you to cut into another activity or your sleep. On the other side of things when rugby season is done and I have a lot more free time I find I’m much less productive. You have 5 hours of free time, you should work on a paper for 2 hours so you give yourself three hours to play video games or go out with friends. Since videos games and friends are better than work that three hours quickly becomes four and that 90 paper becomes a 70 paper.  Without the strict need to manage our time we end up managing it poorly.

Top 10 Time management tips:


Thanks for reading! I will hopefully be posting more in the future now that things are settling down.



PR Manager for a Superhero Part 5 – Showtime!

business meeting conference journalism microphones

Say what you want about the old lady with the crazy cat, but Mrs. Norberry’s chocolate chip cookies were amazing. After Max had saved her cat she had sent over around seven dozen cookies. I had barely seen Max in the last week. He was really taking what I said to heart and was out doing the little things helping out the average Joe while laying low from the media.  The media was starting to become an issue though. Max was gaining quite the following online, as you could expect a real life super hero would. Smaller media outlets were starting to take notice and as I was the only contact Max gave I had an ever growing inbox asking for information or an interview. It wouldn’t be long until the big names started to come knocking. I had to act soon, I had to show Max to the world on our terms not the terms of some journalist who could twist his existence any way they wanted to make money. I need to do something big but I needed to control it.


Top 3 URL Shorteners

140 characters

We live in a 140 character society. Our attention spans are dwindling. We need to get our points across quickly and effectively, and because of this we can’t be wasting characters on things such as full URLs. The thought of it is just ludicrous. Thus we need the ability to shorten these lengthy URLs. Below I will list my top three URL shorteners. If that’s all you want to know well great they’re right there, but if you want information on why URL shorteners are good and bad or why these three are on the list and why others are not I will discuss that below. Without further ado top three best URL shorteners:


Every Social Media Dimension You Could Ever Need 2014!

Social Media Image Sizing Cheat Sheet 2014!

I do just enough design work that a can never remember the dimensions for various images on social media sites. Every time I need to stop what I’m doing and Google the dimensions. Often I get multiple answers because social media platforms change all the bloody time. So here is my July 30th, 2014 Cheat Sheet. If things change I will try to update this. Feel free to share this if you hate scouring the internet for dimensions as much as I do. All dimensions are in pixels. If you’re working on designs using a different scale, stop it.

Social Media Demensions


Hope this helps! If you are looking for a great resource for making sure all your social media icons are up to date check out Dustin Stout’s Social Media Icons Database here: Social Media Icon Set

Thanks for reading,



Sell the lawn not the grass seed


It took me a very long time to realize this. I had made the perfect pitch. It outlined all the attributes of the product why it was a great fit for the customer. I had designed great visuals and copy to accompany the pitch. Everything was in place for the perfect pitch, it was going to be an easy sell. Except the whole thing was wrong, and was going to bomb when it was pitched.

When marketing a product we want to flaunt all the great aspects of our products. We want show the customer all the information we spent hours writing up. Unfortunately the thing is, the customer doesn’t care about all the great attributes of our product. All they care about is that what we are trying to sell them will solve a problem they are having. It doesn’t matter if the grass seed you’re selling has an industry leading nitrogen rate. All that the customer cares about is whether or not this particular grass seed will give them a lush green lawn.

So put the ego aside, the pitch that makes you look the best might not be the best thing to sell a customer on your product. Instead pamper the customers ego, sell them on a product that is going to make them look good. That will give them the lush green lawn all their neighbours will be jealous of.


Thanks for reading,



PR Manager for a Superhero Part 4 – Treat them like people, not potential fans


“I hope you appreciate this,” Kyle said, as he set the package down on the table. “Do you have any idea how hard it is to find a material that can resist both extremely high and extremely low temperatures?”

“Can’t say I’ve ever thought about it,” Max said between sips of coffee.

It was 5 am, far too early for anyone to be awake, but it was the only time Kyle could meet. Considering I was paying him in IOUs I wasn’t going to try to dictate his work. He was doing me a huge favour and I promised I would find a way to work in that the only super hero in the world was wearing one of his designs. Kyle said the brand value that would generate would be much more valuable than any money I could dig up. Which is true, as long as I do a good job promoting Max that is.


How to actually gain readers and traffic – Why you aren’t famous on the internet yet

elevator to success


We have all been naively optimistic at one point or another in regards to our online presence. Joining Instagram or Twitter with dream of 100k followers, your tweets retweeted to the masses. Starting and blog with the hopes of gaining 10k readers a day after your first post. We’ve all been guilty of this, myself included. Then reality set in, we discover we haven’t instantly become famous and we get discouraged and often give up on these accounts or blogs.

People everywhere want a quick path to fame. Don’t believe me? Look at Google, there is thousands of posts about “gaining blog traffic quickly”, “how to gain 1000 Twitter followers”, “Tools for a successful blog”, ect.  People want an elevator to internet fame and success, but if it was as easy as the push of a button everyone would have 10k followers and our notion of success would change. The path to success is stairs and if you want to get there you need to take them one grueling step at a time.  (more…)